(PRLEAP.COM) January 14, 2008 – One of the largest and most diverse fractional ownership and asset-sharing exhibitions in the world, the event caters for the growing number of people who want to enjoy a lifestyle of luxury items and experiences – without the ties, responsibilities and capital outlay of a complete purchase. The Expo takes place at the prestigious Broadgate Event Venues which ‘houses’ the highest penetration of ABC1 consumers in the UK and is free to attend for visitors.
Limited to just 27 exhibitor stands, the show will play host to a number of different fractional ownership and asset-sharing “zones”: Property–houses, hotels, residence and destination clubs, Motoring – classic vehicles and supercars, Sea – boats and yachts, Air – aircraft and jets and, finally, Lifestyle – wines and spirits, sport, handbags and other relevant assets and investments. There will also be plenty of desirable ‘fractional’ luxury objects on display. The show will give visitors the chance to find out more about the benefits of fractional ownership, and speak with representatives from the likes of fractional property, jet, yacht and supercar companies.
Piers Brown, the founder of Fractional Life, which brings the items online at FractionalLife.com, said: “With the success of the Fractional Life Expo 2007 and the amount of fractional ownership products coming onto the marketplace this year, there’s plenty of exciting times ahead. We are delighted to be working alongside our sponsors and confident that the Fractional Life Expo 2008 will be even more innovative and exciting than last year. This year’s show promises to be an outstanding event that our exhibitors, our visitors and the fractional ownership industry can be truly proud of.
In addition to promotion and media partner activity, Fractional Life will be supporting the Expo with a fresh media campaign both on and offline, including London underground and taxi advertising around the City, national and local press adverts and features, alongside magazine editorials and other media exposure.
To find out more log onto http://www.fractionallifeexpo.com