September 2018 Update:  E3Escapes is no longer selling fractional home ownership.    Similar home ownerships clubs are Equity Estates, Equity Residences, and Inspirato.

Original Article

We interviewed Tim Gesner, President of E3Escapes, the world’s first Ultra-Luxury “3-Dimensional” Fractional Home Ownership program in Cabo San Lucas Mexico, about how NASCAR Champion Rusty Wallace became their newest owner and Global Ambassador.

A Racing Legend

Whether you follow NASCAR or not, it is no secret that Rusty Wallace is the personification of a true winner, both on the track and off. Over a twenty-year NASCAR career, millions of fans will always remember the fiery Wallace for winning 55 races (eighth all time) and the 1989 season championship in what is now the NASCAR Sprint Cup Series. Wallace, now also a Nationwide Series car owner, was selected in 1999 as one of NASCAR’s 50 Greatest Drivers. And most recently in 2010, Rusty was also inducted into the National Motorsports Press Association’s (NMPA) Hall of Fame.

Just another Flight Home from Cabo… Or Was It?

It was a chance meeting that led to Rusty discovering the fractional ownership concept. Gesner was on a flight home from Cabo and he never missed the opportunity to do his “two minute elevator speech” to the person sitting next to him about E3Escapes, his innovative fractional program.  On this trip, he had the good fortune to be sitting next to the head of Business Development for Rusty Wallace Racing. As chance would have it, two days later he gets a call that “Rusty loved the concept” and wanted to discuss the details of ownership and to schedule a trip to see it. Three weeks later Rusty experienced first hand the 3-dimensions of the Villa Las Palmas Collection and not only wanted to become an owner, but agreed to be their Global Ambassador. In a Rusty Wallace video, he shares with the world why this is so important to him and his family. … “I work pretty hard for what I’ve done and there are a couple of things I feel we deserve as a family and this is one of them…. I like it a lot!”

Why Fractional and Why Cabo?

According to Gesner, Rusty felt that with his fast-paced lifestyle and grueling work schedule, the idea of owning a whole-ownership vacation home just didn’t make sense. When asked why he chose the E3Escapes fractional model Rusty said “How many weeks will someone really use this? I’ll bet you’ll tell me 4 to 6 weeks…so to sit there and think that you can own your own home and use the heck out of it is ridiculous.”

During Rusty’s twenty years of racing, he would give back to his fans by hosting annual Rusty Wallace themed “Fan Appreciation Cruises” and one of his favorite stops was always Cabo San Lucas. Over the years he kept coming back to enjoy the golf, fishing, and — most importantly — quality time with his family. Now an ABC/ESPN Commentator and Analyst, Rusty still spends a major portion of every year on the road contributing to the sport he loves. With that much time away from home, the Villa Las Palmas Collection provides the Wallace family with the vacation lifestyle that they have earned and come to love so much. So as Rusty Wallace says at the end of his video… “Why sit on your assets, when you can be enjoying them right here in beautiful Cabo San Lucas?”

About E3Escapes

Established in 2008, E3Escapes is a cutting-edge development firm offering ultra-luxury fractional home ownership collections in Cabo San Lucas Mexico. Ownership at the lavish Villa Las Palmas Collection, a six-bedroom, 13,000 square-foot mansion overlooking the Sea of Cortez, offers an unrivaled portfolio of amenities, including the E3Yacht Club and E3Golf Club, as well as their unprecedented signature six-star service. For more information about E3Escapes, contact Tim Gesner at (877) 208-4080.